PS4 Launch

Challenge: Where and how to launch the latest and much anticipated hardware system from the hottest gaming giant?

Solution: Literally own the night in the city that never sleeps. PlayStation lit up the NYC MeatPacking District with a launch seen all the way to Brooklyn and New Jersey. In addition to transforming the 338 guest rooms of the Standard Highline Hotel into mini gaming suites, the ground level beer garden shifted into a full retail store where 444 lucky fans were able to purchase the new unit.